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Writing for Business and Pleasure |
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KNOWING WHERE YOU STAND __ Assessing Your Writing Skills __ Determining Your Level of Competence __ Identifying Your Personal Writing Goals __ Making Sure You Know Basic Grammatical Terms CLARITY AND ORGANIZATION __ Identifying the Characteristics of Effective Writing __ Using the Five Elements of Effective Writing __ Developing Your Thoughts in Well-Structured Paragraphs __ Using Transitional Expressions To Write More Coherently __ Getting Organized with an Outline (see “Getting Started”) __ Using Appropriate Methods of Development (see “Getting Started”) CORRECTNESS: AVOIDING COMMON ERRORS __ Eliminating the Three Most Common Errors in Writing __ Practicing Revising Sentences __ Choosing and Using the Right Words __ Knowing When To Spell Compound Words with or without Hyphens __ Avoiding Distracting Shifts in Tense, Subject, and Voice __ Using Formats that Make Reading Easier __ Following the Rules When Working with Numbers __ Reconnecting Dangling Modifiers __ Avoiding Common Errors When Writing Internationally __ Finding the Rules in a Hurry with the U of M Style Manual CORRECT PUNCTUATION __ Solving Puzzling Punctuation Problems __ Punctuating That and Which Clauses __ Eliminating Unnecessary Commas __ Punctuating Vertical Lists WRITING CONCISELY & EDITING FOR WORDINESS __ Using Five Techniques To Achieve Emphasis and Precision __ Applying the Five Principles of Concise Writing __ Omitting Needless Words __ Recognizing Patterns of Redundancy __ Avoiding Wordy Expressions __ Simply Simplifying Sentences __ Deflating the Overblown Memo WRITING RELATIONSHIPS: EDITING AND REVISING __ Offering Constructive Criticism __ Coping with Overly Zealous Editors __ Offering Cross-Racial Criticism __ Analyzing Samples of Not-So-Good Writing __ Editing Excerpts from Participants’ Samples __ Proofreading for Accuracy and Correctness __ Using a Proofreading Checklist To Make Sure It’s Right __ Creating a Short List of Your Most Frequent Proofreading Errors __ Making Writing Assignments without Making Enemies __ Using Teamwork in Collaborative Writing __ Defining Management’s Role in Promoting Good Writing GETTING STARTED __ Practicing Techniques for Overcoming Writer’s Block __ Knowing the Steps in the Process of Writing __ Formulating a Communication Strategy __ Getting Started with an Outline (See “Clarity”) __ Using Appropriate Methods of Development (See “Clarity”) SPECIFIC TYPES OF ON-THE-JOB WRITING __ Using the Three-Step Memo To Write Quickly and Clearly __ Writing Effective Reports __ Executing Executive Summaries __ Creating Attention-Getting Openings for Sales Letters __ Writing Powerful Sales Letters __ Using a Sales Letter Checklist __ Writing Marketing Proposals that Work __ Getting Fund-Raising Results with Appeal Letters __ Understanding Direct Mail Terms __ Using 12 Points of Formatting To Increase Your Response Rate __ Emulating Enticing Leads in Newsletter Articles __ Using a Checklist To Write Newsletter Articles __ Applying the Principles of Good Procedures __ Writing Progress and Activity Reports __ Knowing What To Cover in a Performance Appraisal __ Knowing What To Cover in Letters of Recommendation __ Experiencing the Joy of Taking Minutes __ Using the News Release To Spread the Good Word CORRESPONDENCE: WRITING TO THE AUDIENCE __ Establishing Guidelines for Sending E-Mail Messages __ Designing an Effective E-Mail Message __ Developing an Effective E-Mail Style __ Understanding E-Mail Jargon __ Avoiding Worn-Out Business Jargon __ Opening Your Correspondence with a Human Voice __ Structuring an Effective Customer-Relations Letter __ Delivering Bad News without Offending Your Reader __ Writing a Meaningful Thank-You Letter PERSUASIVE WRITING: TECHNIQUES AND STRATEGIES __ Formulating a Communication Strategy __ Recognizing the Technical Writer’s Predicament __ Defining Deductive and Inductive Reasoning __ Using Rhetorical Appeals To Strengthen Your Arguments __ Respecting Standard Rules of Evidence __ Using a Five-Part Approach To Structure Your Argument __ Rebutting Opposing Arguments and Authority __ Applying Eleven Rules of Persuasion __ Choosing Classical Rhetoric or Rogerian Persuasion __ Using Rogerian Persuasion with Hostile Audiences __ Expanding Your Analytical Vocabulary __ Grading Your Writing with a Business Writing Score Sheet CAREER ADVANCEMENT __ Dusting Off the Old Resume __ Making Your Case in Letters of Application __ Resigning without Burning Bridges MANAGERIAL COMMUNICATION __ Determining the Traits of a Good Manager __ Knowing What To Cover in Performance Appraisals (See “Types”) __ Knowing What To Cover Recommendation Letters (See “Types”) __ Knowing When and How To Write an Angry Letter __ Knowing How To Say “No” Diplomatically __ Writing in Delicate Situations __ Determining When To Write and When Not To Write __ Identifying Defensive Versus Non-Defensive Communication |
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