Writing for Business and Pleasure
Copyright by Stephen Wilbers
www.wilbers.com

Topics Covered in Sample Format of Three Half-day Seminar

First Session

INTRODUCTION (8:30 a.m.)

Writing Tip Sheet

Writing Skills Assessment

Goals & Objectives of the Workshop

Characteristics of Effective Writing

“What Life Is Like in Harlem” & “Twenty Wonderful Years”

PART 1: WRITING CLEARLY & CORRECTLY (9:15 a.m.)

Five Elements of Effective Writing

Good Usage for Less Abusage

PART 2: WRITING CONCISELY (10:15 a.m.)

Avoiding Fancy Words & Wordy Expressions

Simply Simplifying Sentences

Deflating the Overblown Memo

Recipé for Bureaucrats

PART 3: WRITING & REVISING (10:45 a.m.)

Principles of Constructive Criticism

Writing Critiques

PART 4: WRITING FOR RESULTS (11:30 a.m.)

The 3-Step Memo

Writing with Style: The Watson Exercise

Second Session

PART 1: WRITING CLEARLY & CORRECTLY (8:30 a.m.)

Composing the Paragraph

Transitional Expressions

Common Errors To Avoid

Sentences in Need of Revision

PART 2: WRITING AS PROCESS (9:30 a.m.)

Overcoming Writer’s Block

Steps in the Process of Writing

Formulating a Communication Strategy

Getting Started with an Outline

PART 3: WRITING & REVISING (10:15 a.m.)

Tips on Proofreading

Proofreading Checklist

A Sample of Not-So-Good Writing

Writing Critiques

PART 4: WRITING FOR RESULTS (11:30 a.m.)

Characteristics of a Good Report

Executing the Executive Summary

Guidelines for Sending E-Mail Messages

Developing an Effective E-Mail Style

What To Cover in a Performance Appraisal

Principles of Good Procedures

Writing Progress and Activity Reports

The Joy of Taking Minutes

Using the News Release To Spread the Good Word

Newsletter Articles: Checklist

Third Session

PART 1: WRITING CLEARLY & CORRECTLY (8:30 a.m.)

Formats for Easier Reading

Working with Numbers

Puzzling Punctuation Problems

Punctuating That and Which Clauses

Punctuating Vertical Lists

PART 2: WRITING & REVISING (9:45 a.m.)

How To Give a Writing Assignment

Management’s Role in Promoting Good Writing

How To Cope with an Overly Zealous Editor

Writing Critiques

PART 3: WRITING TO THE AUDIENCE/CUSTOMER (10:45 a.m.)

Avoiding Worn-Out Business Jargon

Openings in Need of a Human Voice

The Secret Ingredients of a Good PR Letter

Writing the Thank-You Letter

PART 4: WRITING OVER TIME (11:30 a.m.)

Writing Skills Assessment

Tips To Improve Your Writing

Techniques for Revising and Editing

Highlights of the Workshop

Writing Resources & Recommended Reading


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